Avid Weekend Anglers Freshwater or saltwater fishingDeep or shallow waterFreshwater and saltwater ...
Lowrance has been a leader in marine electronics since it invented the first consumer sonar device in 1957 -- The Little Green Box. In the years since, Lowrance has never wavered from its purpose to push the envelope of innovative performance to help anglers find and catch more fish.
Since the introduction of the first High Definition System (HDS) Multifunction Display in 2008, Lowrance has launched a staggering number of new products and features that truly redefine marine electronics. Extremely easy to use, yet packed with the features anglers the world over know and love, Lowrance continues to set the bar for the best recreational fishing technology.
Lowrance has won numerous industry awards for innovative excellence. Our focus is to design products that simply provide the most meaningful benefits for anglers. Our goal is to help you quickly pinpoint the structure, transitions and other fish-holding cover.
Whether you fish inland freshwater or coastal saltwater conditions, you want to quickly eliminate unproductive water. That same passion is what drives Lowrance to continue to provide the most innovative electronics.
We also continue to provide enhanced features and capabilities after your purchase. Our free software updates provide even more meaningful benefits – real innovations that allow you to make the most of your time on the water.
We back it all with the best consumer product-satisfaction support in marine electronics. Lowrance products are protected by a one- or two-year limited warranty (depending on the product), and supported for an additional three years by the Lowrance 5-Year Advantage Program, which allows customers to upgrade to the latest technology, at a discounted price, in the unlikely that a product fails or needs repair.